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Marketing for profit

Chris Baker and Lisa Bainham

Presenter biography:

Lisa Bainham trained to be a dental nurse at North Staffordshire Hospital and qualified in 1994.

Originally working in an orthodontic practice, she then developed an interest in practice management and became a practice manager in 1998.

Lisa has continually gained numerous practice management qualifications and new skills over the years.

She is involved in many aspects of practice management, including, marketing, health and safety, quality standards, accounting and ensuring the practice runs smoothly and efficiently, and essentially relieving the dentist of some responsibility.

Lisa was awarded Practice Manager of the Year 2015 by The Association of Dental Administrators and Managers and was very proud to also win Practice Manager of the Year 2016 at the Dental Awards.

She has gained a wealth of knowledge and experience over her last 20 years as a practice manager and is now supporting other practice managers in her role as president of The Association of Administrators and Managers, who have over 600 members throughout the UK.

Chris Baker has over 15 years’ experience in marketing and PR primarily in the healthcare sector.

He has advised on and executed plans for many clients on ways to expand their business through a wide range of tools including branding, online strategy, social media marketing, PR, advertising, printed and promotional materials, events and strategic alliances.

Chris helps his clients leverage existing customers more effectively and carry out marketing with limited resources.

Chris is especially interested in the art of copywriting – knowing what can grab the attention of an audience, make them take action and the nuances of language that can make a huge difference to the bottom line.

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